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29:40
created

WordAds::option()   A

Complexity

Conditions 2
Paths 2

Size

Total Lines 7
Code Lines 4

Duplication

Lines 0
Ratio 0 %

Importance

Changes 0
Metric Value
cc 2
eloc 4
nc 2
nop 2
dl 0
loc 7
rs 9.4285
c 0
b 0
f 0
1
<?php
2
3
define( 'WORDADS_ROOT', dirname( __FILE__ ) );
4
define( 'WORDADS_BASENAME', plugin_basename( __FILE__ ) );
5
define( 'WORDADS_FILE_PATH', WORDADS_ROOT . '/' . basename( __FILE__ ) );
6
define( 'WORDADS_URL', plugins_url( '/', __FILE__ ) );
7
define( 'WORDADS_API_TEST_ID', '26942' );
8
define( 'WORDADS_API_TEST_ID2', '114160' );
9
10
require_once( WORDADS_ROOT . '/php/widgets.php' );
11
require_once( WORDADS_ROOT . '/php/api.php' );
12
require_once( WORDADS_ROOT . '/php/cron.php' );
13
14
class WordAds {
15
16
	public $params = null;
17
18
	/**
19
	 * The different supported ad types.
20
	 * v0.1 - mrec only for now
21
	 * @var array
22
	 */
23
	public static $ad_tag_ids = array(
24
		'mrec' => array(
25
			'tag'       => '300x250_mediumrectangle',
26
			'height'    => '250',
27
			'width'     => '300',
28
		),
29
		'lrec' => array(
30
			'tag'       => '336x280_largerectangle',
31
			'height'    => '280',
32
			'width'     => '336',
33
		),
34
		'leaderboard' => array(
35
			'tag'       => '728x90_leaderboard',
36
			'height'    => '90',
37
			'width'     => '728',
38
		),
39
		'wideskyscraper' => array(
40
			'tag'       => '160x600_wideskyscraper',
41
			'height'    => '600',
42
			'width'     => '160',
43
		),
44
	);
45
46
	/**
47
	 * Convenience function for grabbing options from params->options
48
	 * @param  string $option the option to grab
49
	 * @param  mixed  $default (optional)
50
	 * @return option or $default if not set
51
	 *
52
	 * @since 4.5.0
53
	 */
54
	function option( $option, $default = false ) {
55
		if ( ! isset( $this->params->options[ $option ] ) ) {
56
			return $default;
57
		}
58
59
		return $this->params->options[ $option ];
60
	}
61
62
	/**
63
	 * Instantiate the plugin
64
	 *
65
	 * @since 4.5.0
66
	 */
67
	function __construct() {
68
		add_action( 'init', array( $this, 'init' ) );
69
	}
70
71
	/**
72
	 * Code to run on WordPress 'init' hook
73
	 *
74
	 * @since 4.5.0
75
	 */
76
	function init() {
77
		// bail on infinite scroll
78
		if ( self::is_infinite_scroll() ) {
79
			return;
80
		}
81
82
		require_once( WORDADS_ROOT . '/php/params.php' );
83
		$this->params = new WordAds_Params();
84
85
		if ( is_admin() ) {
86
			require_once( WORDADS_ROOT . '/php/admin.php' );
87
			return;
88
		}
89
90
		if ( $this->should_bail() ) {
91
			return;
92
		}
93
94
		$this->insert_adcode();
95
	}
96
97
	/**
98
	 * Check for Jetpack's The_Neverending_Home_Page and use got_infinity
99
	 * @return boolean true if load came from infinite scroll
100
	 *
101
	 * @since 4.5.0
102
	 */
103
	public static function is_infinite_scroll() {
104
		return class_exists( 'The_Neverending_Home_Page' ) && The_Neverending_Home_Page::got_infinity();
105
	}
106
107
	/**
108
	 * Add the actions/filters to insert the ads. Checks for mobile or desktop.
109
	 *
110
	 * @since 4.5.0
111
	 */
112
	private function insert_adcode() {
113
		add_action( 'wp_head', array( $this, 'insert_head_meta' ), 20 );
114
		add_action( 'wp_head', array( $this, 'insert_head_iponweb' ), 30 );
115
		add_action( 'wp_enqueue_scripts', array( $this, 'enqueue_scripts' ) );
116
		add_filter( 'the_content', array( $this, 'insert_ad' ) );
117
		add_filter( 'the_excerpt', array( $this, 'insert_ad' ) );
118
119
		if ( $this->option( 'enable_header_ad' ) ) {
120
			switch ( get_stylesheet() ) {
121
				case 'twentyseventeen':
122
				case 'twentyfifteen':
123
				case 'twentyfourteen':
124
					add_action( 'wp_footer', array( $this, 'insert_header_ad_special' ) );
125
					break;
126
				default:
127
					add_action( 'wp_head', array( $this, 'insert_header_ad' ), 100 );
128
					break;
129
			}
130
		}
131
	}
132
133
	/**
134
	 * Register desktop scripts and styles
135
	 *
136
	 * @since 4.5.0
137
	 */
138
	function enqueue_scripts() {
139
		wp_enqueue_style(
140
			'wordads',
141
			WORDADS_URL . 'css/style.css',
142
			array(),
143
			'2015-12-18'
144
		);
145
	}
146
147
	/**
148
	 * IPONWEB metadata used by the various scripts
149
	 * @return [type] [description]
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150
	 */
151
	function insert_head_meta() {
152
		$themename = esc_js( get_stylesheet() );
153
		$pagetype = intval( $this->params->get_page_type_ipw() );
154
		$data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : '';
155
		echo <<<HTML
156
		<script$data_tags type="text/javascript">
157
			var __ATA_PP = { pt: $pagetype, ht: 2, tn: '$themename', amp: false };
158
			var __ATA = __ATA || {};
159
			__ATA.cmd = __ATA.cmd || [];
160
			__ATA.criteo = __ATA.criteo || {};
161
			__ATA.criteo.cmd = __ATA.criteo.cmd || [];
162
		</script>
163
HTML;
164
	}
165
166
	/**
167
	 * IPONWEB scripts in <head>
168
	 *
169
	 * @since 4.5.0
170
	 */
171
	function insert_head_iponweb() {
172
		$data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : '';
173
		echo <<<HTML
174
		<link rel='dns-prefetch' href='//s.pubmine.com' />
175
		<link rel='dns-prefetch' href='//x.bidswitch.net' />
176
		<link rel='dns-prefetch' href='//static.criteo.net' />
177
		<link rel='dns-prefetch' href='//ib.adnxs.com' />
178
		<link rel='dns-prefetch' href='//aax.amazon-adsystem.com' />
179
		<link rel='dns-prefetch' href='//bidder.criteo.com' />
180
		<link rel='dns-prefetch' href='//cas.criteo.com' />
181
		<link rel='dns-prefetch' href='//gum.criteo.com' />
182
		<link rel='dns-prefetch' href='//ads.pubmatic.com' />
183
		<link rel='dns-prefetch' href='//gads.pubmatic.com' />
184
		<link rel='dns-prefetch' href='//tpc.googlesyndication.com' />
185
		<link rel='dns-prefetch' href='//ad.doubleclick.net' />
186
		<link rel='dns-prefetch' href='//googleads.g.doubleclick.net' />
187
		<link rel='dns-prefetch' href='//www.googletagservices.com' />
188
		<link rel='dns-prefetch' href='//cdn.switchadhub.com' />
189
		<link rel='dns-prefetch' href='//delivery.g.switchadhub.com' />
190
		<link rel='dns-prefetch' href='//delivery.swid.switchadhub.com' />
191
		<script$data_tags type="text/javascript" src="//s.pubmine.com/head.js"></script>
192
		<script$data_tags type="text/javascript" src="//static.criteo.net/js/ld/publishertag.js"></script>
193
HTML;
194
	}
195
196
	/**
197
	 * Insert the ad onto the page
198
	 *
199
	 * @since 4.5.0
200
	 */
201
	function insert_ad( $content ) {
202
		// Ad JS won't work in XML feeds.
203
		if ( is_feed() ) {
204
			return $content;
205
		}
206
		/**
207
		 * Allow third-party tools to disable the display of in post ads.
208
		 *
209
		 * @module wordads
210
		 *
211
		 * @since 4.5.0
212
		 *
213
		 * @param bool true Should the in post unit be disabled. Default to false.
214
		 */
215
		$disable = apply_filters( 'wordads_inpost_disable', false );
216
		if ( ! $this->params->should_show() || $disable ) {
217
			return $content;
218
		}
219
220
		$ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb';
221
		return $content . $this->get_ad( 'belowpost', $ad_type );
222
	}
223
224
	/**
225
	 * Inserts ad into header
226
	 *
227
	 * @since 4.5.0
228
	 */
229
	function insert_header_ad() {
230
		/**
231
		 * Allow third-party tools to disable the display of header ads.
232
		 *
233
		 * @module wordads
234
		 *
235
		 * @since 4.5.0
236
		 *
237
		 * @param bool true Should the header unit be disabled. Default to false.
238
		 */
239
		if ( apply_filters( 'wordads_header_disable', false ) ) {
240
			return;
241
		}
242
243
		$ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb';
244
		echo $this->get_ad( 'top', $ad_type );
245
	}
246
247
	/**
248
	 * Special cases for inserting header unit via jQuery
249
	 *
250
	 * @since 4.5.0
251
	 */
252
	function insert_header_ad_special() {
253
		/**
254
		 * Allow third-party tools to disable the display of header ads.
255
		 *
256
		 * @module wordads
257
		 *
258
		 * @since 4.5.0
259
		 *
260
		 * @param bool true Should the header unit be disabled. Default to false.
261
		 */
262
		if ( apply_filters( 'wordads_header_disable', false ) ) {
263
			return;
264
		}
265
266
		$selector = '#content';
267
		switch ( get_stylesheet() ) {
268
			case 'twentyseventeen':
269
				$selector = '#content';
270
				break;
271
			case 'twentyfifteen':
272
				$selector = '#main';
273
				break;
274
			case 'twentyfourteen':
275
				$selector = 'article:first';
276
				break;
277
		}
278
279
		$ad_type = $this->option( 'wordads_house' ) ? 'house' : 'iponweb';
280
		echo $this->get_ad( 'top', $ad_type );
281
		echo <<<HTML
282
		<script type="text/javascript">
283
			jQuery('.wpcnt-header').insertBefore('$selector');
284
		</script>
285
HTML;
286
	}
287
288
	/**
289
	 * Get the ad for the spot and type.
290
	 * @param  string $spot top, side, or belowpost
291
	 * @param  string $type iponweb or adsense
292
	 */
293
	function get_ad( $spot, $type = 'iponweb' ) {
294
		$snippet = '';
295
		$blocker_unit = 'mrec';
296
		if ( 'iponweb' == $type ) {
297
			$section_id = WORDADS_API_TEST_ID;
298
			$width = 300;
299
			$height = 250;
300
			$second_belowpost = '';
301
			if ( 'top' == $spot ) {
302
				// mrec for mobile, leaderboard for desktop
303
				$section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '2';
304
				$width = $this->params->mobile_device ? 300 : 728;
305
				$height = $this->params->mobile_device ? 250 : 90;
306
				$blocker_unit = $this->params->mobile_device ? 'top_mrec' : 'top';
307
			} else if ( 'belowpost' == $spot ) {
308
				$section_id = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID : $this->params->blog_id . '1';
309
				$width = 300;
310
				$height = 250;
311
				if ( $this->option( 'wordads_second_belowpost', true ) ) {
312
					$section_id2 = 0 === $this->params->blog_id ? WORDADS_API_TEST_ID2 : $this->params->blog_id . '4';
313
					$second_belowpost =
314
						"g.__ATA.initAd({collapseEmpty:'after', sectionId:$section_id2, width:$width, height:$height});";
315
				}
316
			}
317
318
			$data_tags = ( $this->params->cloudflare ) ? ' data-cfasync="false"' : '';
319
			$snippet = <<<HTML
320
			<script$data_tags id='s$section_id' type='text/javascript'>
321
				(function(g){if('undefined'!=typeof g.__ATA){
322
					g.__ATA.initAd({collapseEmpty:'after', sectionId:$section_id, width:$width, height:$height});
323
					$second_belowpost
324
				}})(window);
325
			</script>
326
HTML;
327
		} else if ( 'house' == $type ) {
328
			$leaderboard = 'top' == $spot && ! $this->params->mobile_device;
329
			$snippet = $this->get_house_ad( $leaderboard ? 'leaderboard' : 'mrec' );
330
			if ( 'belowpost' == $spot && $this->option( 'wordads_second_belowpost', true ) ) {
331
				$snippet .= $this->get_house_ad( $leaderboard ? 'leaderboard' : 'mrec' );
332
			}
333
		}
334
335
		$ad_blocker_ad = 'iponweb' == $type ? $this->get_adblocker_ad( $blocker_unit ) : '';
336
		$second_belowpost_css = '';
337
		$double_mrec = '';
338
		if ( 'belowpost' == $spot && $this->option( 'wordads_second_belowpost', true ) ) {
339
			if ( 'iponweb' == $type ) {
340
				$ad_blocker_ad .= $this->get_adblocker_ad( 'mrec2' );
341
			}
342
343
			$double_mrec = 'wpmrec2x';
344
			$second_belowpost_css = <<<HTML
345
			<style type="text/css">
346
			div.wpmrec2x{max-width:610px;}
347
			div.wpmrec2x div.u > div{float:left;margin-right:10px;}
348
			div.wpmrec2x div.u > div:nth-child(3n){margin-right:0px;}
349
			</style>
350
HTML;
351
		}
352
353
		$header = 'top' == $spot ? 'wpcnt-header' : '';
354
		$about = __( 'Advertisements', 'jetpack' );
355
		return <<<HTML
356
		$second_belowpost_css
357
		<div class="wpcnt $header $double_mrec">
358
			<div class="wpa">
359
				<span class="wpa-about">$about</span>
360
				<div class="u $spot">
361
					$snippet
362
				</div>
363
				$ad_blocker_ad
364
			</div>
365
		</div>
366
HTML;
367
	}
368
369
	/**
370
	 * Get Criteo Acceptable Ad unit
371
	 * @param  string $unit mrec, mrec2, widesky, top, top_mrec
372
	 *
373
	 * @since 5.3
374
	 */
375
	public function get_adblocker_ad( $unit = 'mrec' ) {
376
		$criteo_id = mt_rand();
377
		$height = 250;
378
		$width = 300;
379
		$zone_id = 388248;
380
		if ( 'mrec2' == $unit ) { // 2nd belowpost
381
			$zone_id = 837497;
382
		} else if ( 'widesky' == $unit ) { // sidebar
383
			$zone_id = 563902;
384
			$width = 160;
385
			$height= 600;
386
		} else if ( 'top' == $unit ) { // top leaderboard
387
			$zone_id = 563903;
388
			$width = 728;
389
			$height = 90;
390
		} else if ( 'top_mrec' == $unit ) { // top mrec
391
			$zone_id = 563903;
392
		}
393
394
		return <<<HTML
395
		<div id="crt-$criteo_id" style="width:{$width}px;height:{$height}px;"></div>
396
		<script type="text/javascript">
397
		var o = document.getElementById('crt-$criteo_id');
398
		if ("undefined"!=typeof Criteo) {
399
			var p = o.parentNode;
400
			p.style.setProperty('display', 'inline-block', 'important');
401
			o.style.setProperty('display', 'block', 'important');
402
			Criteo.DisplayAcceptableAdIfAdblocked({zoneid:$zone_id,containerid:"crt-$criteo_id",collapseContainerIfNotAdblocked:true,"callifnotadblocked": function () {var o = document.getElementById('crt-$criteo_id'); o.style.setProperty('display','none','important');o.style.setProperty('visbility','hidden','important'); } });
403
		} else {
404
			o.style.setProperty('display', 'none', 'important');
405
			o.style.setProperty('visibility', 'hidden', 'important');
406
		}
407
		</script>
408
HTML;
409
	}
410
411
	/**
412
	 * Check the reasons to bail before we attempt to insert ads.
413
	 * @return true if we should bail (don't insert ads)
414
	 *
415
	 * @since 4.5.0
416
	 */
417
	public function should_bail() {
418
		return ! $this->option( 'wordads_approved' );
419
	}
420
421
	/**
422
	 * Returns markup for HTML5 house ad base on unit
423
	 * @param  string $unit mrec, widesky, or leaderboard
424
	 * @return string       markup for HTML5 house ad
425
	 *
426
	 * @since 4.7.0
427
	 */
428
	public function get_house_ad( $unit = 'mrec' ) {
429
		if ( ! in_array( $unit, array( 'mrec', 'widesky', 'leaderboard' ) ) ) {
430
			$unit = 'mrec';
431
		}
432
433
		$width  = 300;
434
		$height = 250;
435
		if ( 'widesky' == $unit ) {
436
			$width  = 160;
437
			$height = 600;
438
		} else if ( 'leaderboard' == $unit ) {
439
			$width  = 728;
440
			$height = 90;
441
		}
442
443
		return <<<HTML
444
		<iframe
445
			src="https://s0.wp.com/wp-content/blog-plugins/wordads/house/html5/$unit/index.html"
446
			width="$width"
447
			height="$height"
448
			frameborder="0"
449
			scrolling="no"
450
			marginheight="0"
451
			marginwidth="0">
452
		</iframe>
453
HTML;
454
	}
455
456
	/**
457
	 * Activation hook actions
458
	 *
459
	 * @since 4.5.0
460
	 */
461
	public static function activate() {
462
		WordAds_API::update_wordads_status_from_api();
463
	}
464
}
465
466
add_action( 'jetpack_activate_module_wordads', array( 'WordAds', 'activate' ) );
467
add_action( 'jetpack_activate_module_wordads', array( 'WordAds_Cron', 'activate' ) );
468
add_action( 'jetpack_deactivate_module_wordads', array( 'WordAds_Cron', 'deactivate' ) );
469
470
global $wordads;
471
$wordads = new WordAds();
472